After the COVID-19 pandemic reshaped the way we live, work, and interact, an exciting trend is (re)emerging: the resurgence of on-ground events and in-person brand launches.
While virtual interactions became the norm three years on, people are now craving the tangible, personal experiences that only physical events can offer. Brands, businesses, and individuals are excited to make meaningful connections again!
The virtual overload and the human connection
For more than a year, screens were the primary means of communication, from virtual office meetings to online shopping. Eventually, people started experiencing virtual burnout. The absence of physical interactions left many feeling isolated and disconnected – not just from people, but from brands too.
4.0 Management team
According to Martin Canate, Managing Director of premier talent management, marketing and events agency 4.0 Management, “the resurgence of on-ground events in the country gives businesses a unique opportunity to forge authentic connections with their audiences again. Like meeting for the first time, brands can get real-time feedback, immediate reactions, and genuine interactions with a lasting emotional impact. Companies, too, can see their entire organization in one room in a more relaxed, enjoyable setting that creates lasting bonds between colleagues.”
The future of on-ground events
For agencies like 4.0 Management that were grateful to survive the pandemic by providing virtual experiences to their clients, mounting in-person events feels like a breath of fresh air.
“While we love holding these grand physical events, we still put safety as our top priority,” Canete adds. “We want every attendee’s well-being ensured, so we’ve developed contactless systems – like contactless registration and enhanced hygiene tools – to make sure we keep the agency side and the client side safe and healthy during all the fun.”
Hybrid events have also become a common service, with many clients seeking both online and on-ground activities to include a wider audience.
Recent in-person events we’ve seen include mid-year summer-themed parties, grandiose year-end gala nights, creative brand launches, employee recognition events, tradeshows, bazaars, grassroots activations in different provinces, out-of-town team-building activities, planning conferences, and more.
“Organizations are now open to bringing lifelike experiences to their audiences and their people more than ever,” Canate observes. “We will definitely see more events in the country in the months to come, with year-end parties coming up. We’ll be there catering to their every need. We’ve got you covered!”
Links: Events, tradeshows, kickoff, brand Launch, year-end parties, marketing