Lazada Philippines achieves record-breaking 11.11 performance  


The country’s biggest and brightest celebrities and content creators kicked-off the campaign at the LazAffiliates Thanksgiving 

Manila, Philippines, November 14, 2023Lazada Philippines, the country’s leading e-Commerce platform, marked its flagship 11.11 shopping festival with record-breaking performance, serving millions of users and achieving nearly 300 percent sales uplift (vs. regular day) over the three-day campaign. More than 140,000 brands and sellers participated in this year’s 11.11 sale, joining Lazada’s growing ecosystem to provide Filipinos a superior online shopping experience, especially throughout the gifting and holiday season. 

Painting the town blue, Lazada also ushered in 11.11 by bringing together some of the country’s biggest and brightest celebrities and content creators at the “LazAffiliates Thanksgiving: Here and After” event last November 9. Kryz Uy, Toni Sia and Rei Germar are among thousands of LazAffiliates who are critical partners in Lazada’s business and  in the success of its double-digit campaigns. The Thanksgiving event was a night to remember, filled with fun and excitement, as the year’s top-performing affiliates were awarded across various segments and categories. 

To show gratitude to the LazAffiliates community and loyal Lazada shoppers, Carlos Barrera, CEO of Lazada Philippines shared, “11.11 is Lazada’s trademark, we own this Alibaba concept. We wouldn’t be here without you, and we are deeply committed to supporting our local creative economy –  empowering all our Filipino creators and brands to grow, earn and become the best versions of themselves.” 

Throughout the awards program, hosted by Sam YG and Debbie Then, the stage came alive with breathtaking dance performances by the PHD Dancers, electrifying acts by renowned drag queen, Marina Summers, and captivating music by the Ang Huling El Bimbo male cast: Anthony Rosaldo, Topper Fabregas, and Paw Castillo.  

Mishie de la Cruz, Head of Affiliates at Lazada, shared, “The LazAffiliates are at the heart of our community. This program is a great opportunity for all of you to earn creative income and we’re growing our program to support you every step of the way. With LazAffiliates: More content, more kita, more life.” 

LazAffiliates were awarded for top, consistent performance across various segments, including Kryz Uy (Key Opinion Leader), John Elevado (Content Creator & Social Media), Aubrey Barte (Mobile Individual) and Shopback (Business Affiliate). As special awards for the evening, Lazada awarded Aika Legaspi for LazBeauty Glam of the Night and Chinee Calosa for the Lazada Fashion Look of the Night. 

The LazAffiliates Thanksgiving and Awards Night was a heartfelt expression of Lazada’s commitment to celebrating and inspiring local talent and communities, with the hope of spreading more hope and happiness through the program.  

Actresses Kyline Alcantara and Bianca Umali are among the newest LazAffiliates members, encouraging their peers to sign up. Kyline says, “I really encourage everyone to be a LazAffiliates member because it’s another way of earning money, especially for our Gen Z na nag-aaral pa.” Bianca agrees, saying, “It’ 

s so fun to be part of a community where everyone can share their Lazada finds and tipid hacks!”  

Get the most out of your online shopping experience by signing up as a LazAffiliates member, and enjoy More content, more kita, more life! For more information and updates, follow @lazaffiliatesph on Facebook and Instagram. 


  1. Top in Beauty Category 
  • Key Opinion Leader: Toni Sia 
  • Content Creator & Social Media: JD Callanta 
  • Mobile Individual: Darlen Absalud 
  1. Top in Fashion Category  
  • Key Opinion Leader: Rei Germar 
  • Content Creator & Social Media: Richard Mendoza 
  • Mobile Individual: Saara Carteciano 
  1. Top in Mother and Baby Category 
  • Key Opinion Leader: Connh Cruz 
  • Content Creator & Social Media: Candy Mendoza 
  • Mobile Individual: Abril Rodriguez 
  1. Top Seller Affiliates 
  • Top in Beauty Cluster: BLK Cosmetics 
  • Top in Fashion Cluster: INSPI 
  • Top in Electronics Cluster: DITO Telecommunity 
  • Top in FMCG Cluster: Kleenfant 
  • Top in General Merchandise Cluster: Famco 
  1. Top Affiliates 
  • Key Opinion Leader: Kryz Uy 
  • Content Creator & Social Media: John Elevado 
  • Mobile Individual: Aubrey Barte 
  • Business Affiliate: Shopback 

About Lazada 

Lazada Group is Southeast Asia’s pioneer eCommerce platform. For the last 11 years, Lazada has been accelerating progress in Indonesia, Malaysia, the Philippines, Singapore, Thailand and Vietnam through commerce and technology. Today, a thriving local ecosystem links about 160 million active users to more than one million actively-selling sellers every month, who are transacting safely and securely via trusted payment channels and LazadaWallet, receiving parcels through a homegrown logistics network that has become the largest in the region. With a vision to achieve USD 100 billion annual GMV, Lazada aims to serve 300 million shoppers by 2030, and be the best at enabling brands and sellers in digitizing their businesses.  

Share This Post

More To Explore